My hat is truly off to the marketing people for Burger King. They have come up with a new ad campaign for the Whopper. Calling them "Whopper Virgins" they have gone all over the world, finding people who have never tasted a hamburger of any kind and having them take part in a taste test of the Whopper and McDonalds Big Mac. Then they went to remote villages, carting along a Burger King Broiler so they could cook Whoppers on site in some of these places where there would be no other way for people to ever get to try them.
Besides being really fun to watch, it was a great idea. I know that they are taking some grief from some morons who claim that they are exploiting the impoverished peoples of the world, but come on, if you lived in a simple village in a remote area, not feeling impoverished because you really didn't know any better, and somebody came in and gave you a Whopper, would you feel exploited? I don't think so.
I think that this is a brilliant marketing scheme, and congrats to Burger King from coming up with it and pulling it off so well.
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